What we refer to as a sales kit is actually a cohesive marketing package in which all of the design projects we created for the client look like they belong together. This client is typical of many who start a business on their own but need to look like a bigger, well established more successful business. The client worked for others offering investments in metals and now he has decided to start his own business. When he speaks with clients he is only a voice on the telephone and people need to trust him if they are going to invest with him. The business card, website, brochure and letterhead help him to give his clients a feeling that he has a reputable company which helps him to close the sale.