Medical Equipment Advertising – Postcard Design
A medical equipment supplier wanted to offer their equipment to cardiologists and internal medicine doctors. Our number one goal in a postcard is always to get a person’s attention before they just throw away the postcard as junk mail. We decided not to show a big picture of the equipment on front because a doctor who normally sends patients out to a hospital or lab for testing may see equipment and assume that the mail was intended for a hospital or facility that uses equipment. However, by showing money flying out the door the postcard could be relevant to anyone who receives it in the mail. Once we have their attention then in a few lines of text we explain how they can have a new source of income and retain their patients. The back side of the postcard design shows the actual medical equipment being advertised. The white space to the right is where we would address the postcard.
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