We created this ad for a client that specializes in travel to Central America. They offer retail trips and tours to Central America. A big part of their business involves wholesaling tours to other travel agencies. This travel advertising magazine ad was created to attract new wholesalers to their business. There is a border around the ad so that it may be used in different publications if the ad size requirements are slightly different by just cropping off part of the border. The idea was to create an ad that would work for most publications without altering the ad too much. The potential new clients would be given an ad that they’d be able to have their own graphic designer edit and add their contact info and logo in the bottom white space.